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Apple makes you more creative…

I read this article on March 25th in the Wall Street Journal and am just getting the opportunity to post it. I’m pretty sure I always knew this was true “You don’t need to be a Mac owner to be a cutting-edge hipster. Just thinking about Apple Inc. can make you more creative. That’s according to researchers at Duke University and the University of Waterloo, who found that exposing people to a brand’s logo for 30 miliseconds will make them behave in ways associated to that brand. In Apple’s case, that means more creativity, said Gavan Fitzsimons, one of the Duke professors who conducted the study. The study will be published in the April issue of the Journal of Consumer Research. Scientist have long debated whether subliminal messages, the idea that subconscious exposure can shape behavior, really work. In recent years, the consensus has tended toward no. But most studies measured whether subliminal messages caused people to buy products. Mr. Fitzsimons and his colleagues wondered if the exposure resulted in behavioral changes that don’t show up on the balance sheet. To find out, they exposed subjects to imperceptible images of brand logos for Apple and International Business Machines Corp., among others. Surveys found that people felt similarly about the two companies in ever way except creativity, where Apple came out ahead, and competence, which was IBM’s perceived strength. After exposing them to the brands, the researchers asked subjects to describe as many uses for a brick as they could. The Apple-primed subjects averaged 30% more answers and independent reviewers also deemed their answers more creative. It’s harder to measure competence, but Mr. Fitzsimons says that IBM-primed subjects had strikingly uniform answers. Does this mean businesses wanting to inspire creativity or competence in a handful of areas should buy Macs or IBM equipment for their offices? (IBM sold its PC division to Lenovo Group Ltd. while the study was in progress.) Mr. Fitzsimons isn’t ready to go that far: The key to shaping behavior is unconsciously planting the brand image. ” Worthen, B. “Apple: Just Think About It.” In , (p. ). : . (Reprinted from Wall Street Journal, 2008, March 25) So for those of you who need a jolt of creativity today…here it is: You are welcome!

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Edublog Award Nominations 2010

Posted by admin | Posted in Blogs, inspiration, Teacher Resources | Posted on 17-11-2010

Tags: , , , ,

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It is that time again, Edublog Award nomination.  This is a time of year I look forward to…and dread.  It is a great time to learn about new blogs/educators/resources as the nominations go out, but it is also becoming increasingly difficult for me to nominate.  My Google Reader is packed full of favorites.  I need many more categories than those that edublogs supplies!  After much deliberation, here are my nominations:

Best individual blog- @TheNerdyTeacher http://www.thenerdyteacher.com/ for his epic posts on all things education and pop culture. Saved by the Bell is a favorite.
Best individual tweeter – @ShellTerrell I have no idea how Shelly does it, but she is incredible!
Best group blog – http://coopcatalyst.wordpress.com/ This is an incredible group of educators, I love their individual blogs but when they come together it is magic.
Best new blog – http://gret.wordpress.com I love reading each of Greta’s posts, I am so glad she decided to start a blog!
Best class blog – http://alfordnews.wordpress.com/ Kelly does such a great job with her class blog, I love the way she creates Smilebox creations of what her kiddos are doing to share with parents.
Best resource sharing blog – http://freetech4teachers.com Richard is a resource sharing rock star.
Most influential blog post – http://www.johntspencer.com/2010/02/i-hope-he-stays-lunatic-for-life.html To be fair most of John’s posts are inspirational to me. I think this one sticks out because it reminds me of conversations with my dad about the moon and growing up.
Most influential tweet / series of tweets / tweet based discussion – #cpchat  I have loved seeing this group of administrators come together.
Best teacher blog -@whatedsaid http://whatedsaid.wordpress.com/ Edna always leaves me thinking and working to make myself better. Plus the visual learner in me loves her Toon Doo cartoons for each post!
Best librarian / library blog – My favorite librarian @shannonmmiller http://vanmeterlibraryvoice.blogspot.com/
Best school administrator blog – @gcouros http://georgecouros.ca/blog/ George provides honest reflection and inspiration around every bend.
Best educational tech support blog- http://jasontbedell.com/ Jason did an outstanding series/ebook about tech integration.
Best elearning / corporate education blog – http://thegatewayto21stcenturyskills.blogspot.com/
Best educational webinar series - Reform Symposium (not sure if I am allowed to nominate this one since I was involved, but want to nominate the rest of the awesome team, it was incredible!)
Lifetime achievement – @cybraryman1 Jerry has an incredible collection of knowledge and resources that he has added to for years. It doesn’t matter what you need or are looking for, Jerry always has it at the ready (including personalized birthday webpages).

That is beyond hard for me!  If you want to see who I would nominate if I could include all of my favorites, check out these Google Bundles edublogger alliance 1 and edublogger alliance 2.

Want to nominate your favorites?

In order to nominate blogs for the 2010 Edublog Awards you have to link to them first!

  • Nominations: Close Friday 3 December!
  • Voting: Ends Tuesday 14 December!
  • Award Ceremony: Wednesday 15 December!

1. Write a post on your blog linking to:

You can nominate:

  1. For as many categories as you like,
  2. But only one nomination per category,
  3. A blog (or site) for more than one category
  4. Any blog or site you like but not your own blogs (sites) :)

2. Email edublogs the link to your nomination post

Happy nominating!

Comments (6)

Thanks Kelly! You’ve been an inspiration to me this year. Hopefully, some of your dedication rubs off and I can finish the second half of the book.
I tried to respond via DM, but you’re not following.

[...] This post was mentioned on Twitter by Shelly S Terrell, ktenkely, Beth Harris, artrubicon, Roy Ph-Jacobs and others. Roy Ph-Jacobs said: iLearn Technology » Blog Archive » Edublog Award Nominations 2010: My Google Reader is packed… http://goo.gl/fb/Qwa5o [...]

Thanks for the nomination!

Thank you!
Readers should know that:
Kelly’s was one of the first blogs I read and was inspired by.
It was when Kelly started a blogging alliance that I became involved with other bloggers. She has supported me in several contexts and broadened my thinking. Her modeling, guidance and inspiration for educators worldwide is exceptional.
To be nominated by you is really meaningful!

Wow Kelly! Thanks so much! I’m humbled by your nomination. It seriously means a lot!
You have so much to do with my blog. Thanks for inspiring and supporting me every day.

Kelly! Thanks so much! Loved collaborating with you this year and you’re on my nominations as well! Thanks for the joy you bring to the PLN!

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