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Apple makes you more creative…

I read this article on March 25th in the Wall Street Journal and am just getting the opportunity to post it. I’m pretty sure I always knew this was true 🙂 “You don’t need to be a Mac owner to be a cutting-edge hipster. Just thinking about Apple Inc. can make you more creative. That’s according to researchers at Duke University and the University of Waterloo, who found that exposing people to a brand’s logo for 30 miliseconds will make them behave in ways associated to that brand. In Apple’s case, that means more creativity, said Gavan Fitzsimons, one of the Duke professors who conducted the study. The study will be published in the April issue of the Journal of Consumer Research. Scientist have long debated whether subliminal messages, the idea that subconscious exposure can shape behavior, really work. In recent years, the consensus has tended toward no. But most studies measured whether subliminal messages caused people to buy products. Mr. Fitzsimons and his colleagues wondered if the exposure resulted in behavioral changes that don’t show up on the balance sheet. To find out, they exposed subjects to imperceptible images of brand logos for Apple and International Business Machines Corp., among others. Surveys found that people felt similarly about the two companies in ever way except creativity, where Apple came out ahead, and competence, which was IBM’s perceived strength. After exposing them to the brands, the researchers asked subjects to describe as many uses for a brick as they could. The Apple-primed subjects averaged 30% more answers and independent reviewers also deemed their answers more creative. It’s harder to measure competence, but Mr. Fitzsimons says that IBM-primed subjects had strikingly uniform answers. Does this mean businesses wanting to inspire creativity or competence in a handful of areas should buy Macs or IBM equipment for their offices? (IBM sold its PC division to Lenovo Group Ltd. while the study was in progress.) Mr. Fitzsimons isn’t ready to go that far: The key to shaping behavior is unconsciously planting the brand image. ” Worthen, B. “Apple: Just Think About It.” In , (p. ). : . (Reprinted from Wall Street Journal, 2008, March 25) So for those of you who need a jolt of creativity today…here it is: You are welcome! 😉

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An inquiry into sharing the planet: embodied energy awesomeness

Posted by admin | Posted in Analyze, Anastasis Academy, Apply, Character Education, Create, Evaluate, Geography, Government, Inquiry, inspiration, Interactive book, Knowledge (remember), Language Arts, Math, Middle/High School, Science, Teacher Resources, Technology, Understand (describe, explain), Websites | Posted on 18-03-2013

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You may think that when I’m not posting here regularly, it is because I’ve run out of cool new technology to share…or maybe I’m just being lazy…or tired of blogging.  While I’ve had moments of the latter two, it really boils down to the 24 hours I have in a day.  Sometimes I choose sleep!

This week, I’ve been pulling together our last inquiry block of the year at Anastasis.  I can’t believe that we are down to counting weeks before we say goodbye for the summer.

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Our last inquiry block is an inquiry into sharing the planet.  For our 6th through 8th graders the focus is: “People can choose to take specific actions to help conserve Earth’s resources.”  Each time I put together an inquiry guide for teachers, I am sure to offer plenty of more detailed questions that they can use to help guide the inquiry.  Below are some of the questions I included.

  • What can people do to help conserve Earth’s resources?
  • What are other countries doing to help/hurt conservation?
  • How does United States demand impact Earth’s resources?
  • What country has the most impact on Earth’s resources/the least? Why do you think this is?
  • Is conservation a political issue?
  • What is ecological overshoot?
  • What is embodied energy?

I love helping teachers craft the opportunities for students to be curious, to dig into learning.  During this planning, I found the following resources that are too good not to share!

What it is: Embodied Energy free ebook download.  Created by a design firm, this ebook does a nice job explaining embodied energy.

How to use the Embodied Energy ebook in the classroom:  This ebook is a well designed book that will introduce students to the energy that we don’t see in the objects around us.  This pdf can be projected for a whole class, downloaded on individual student devices or, if you must, printed out.  Use this ebook along with the Sustainability by Design TED talk playlist to spark student interest into embodied energy and how it can impact the decisions we make every day.

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These introductory activities led me to the Energy Trumps project.  This is a design project by the Agency of Design that looked at using design to help people better understand, and take-in-to-account, the way that we build, design and consume.  I absolutely love the idea of students working together as a class to study a variety of materials.  Each student could create one (or several) of their own embodied energy trading  cards to help others understand the environmental impacts of materials.  Students can research key environmental properties of materials including embodied energy, embodied carbon, embodied water, recycled content, extraction intensity and years of reserves.  These can be used to compare materials at a glance.  (If you purchase the cards created by Agency of Design, you get the added bonus of an augmented reality feature that brings the material properties to life to explore in 3D.  Students can test out the different amounts of material they can get for one megajoule of energy.)

Take this a step further and ask students how they can use that information to help design a more sustainable future.  How can they hack every day objects?  How can they change the way that society builds, consumes, etc.?

How can the idea of embodied energy be communicated to a larger audience so that more of the picture is taken into account by the average consumer?

Any time I create a new inquiry block, I work to remember that we are in the business of apprenticing change makers.  These students matter and WILL change the world.  I love reminding students that age does not have to act as a restriction for world change.

Felix Finkbeiner is a student in Germany (similar in age to these Anastasis students) who is changing the world in HUGE ways.  Felix’s Plant for the Planet initiative has started a movement of planting trees…millions of them!  Read the an article about Felix here.

Felix has also addressed the United Nations with a speech to open the International Year of Forests which can be viewed here. 

Students can use this embodied energy calculator to explore their own curiosities.

The Happy Planet Index is a fantastic way to discover the extent to which 151 countries across the globe live happy and sustainable lives based on their efficiency, how many long and happy lives each produces per unit of environmental input.  Data can be viewed in map or table format.


I love the potential that a new inquiry block holds.  We offer guidance and some starting places to spark interest, but where students find passion is always exciting to watch unfold.  We truly are in the midst of genius in our students!

The other reason to love inquiry? The brilliant way that it allows room for transdisciplinary exploration, and touches each level of Bloom’s Taxonomy.  I mean really, how can you beat learning that looks like life?

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