Featured Post

Admongo: “Aducation” learning about advertising

What it is:  Admongo is a website from the FTC all about advertising.  The site aims to improve “advertisement literacy” by raising awareness of advertising and marketing messages, fostering critical thinking skills to help students analyze and interpret messages in advertising and demonstrate the benefits of being an informed consumer.  These concepts are introduced in the form of a game.  Students get an “aducation” by playing a game where they are introduced to the world of advertising.  Students create a character, game name and password.  As students play they collect advertisements, watch videos about the different kinds of advertisements and are asked to think about the advertisement and how it is used.  Students are asked who the target audience of the advertisement is, who created the ad, what is the ad saying, what does the ad want them to do. How to integrate Admongo into the classroom: Advertising is all around us, Admongo helps students identify  the ads that they are surrounded by every day and prompts them to think deeply about the purpose and aim of advertising.  Students at Anastasis are currently completing an inquiry block all about advertising.  A look at advertising can introduce students to persuasive writing, the effect of different music, colors and mediums, critical thinking and problem solving. I like to have students to consider both sides of advertising.  First, what does it mean to be a consumer and how does advertising play into that?  Second, how would you create an advertisement that reaches a target audience?  Advertising asks students to carefully consider their audience, the objective, and the tools that they use to spread a message.  You can also tie advertising to history by asking students to look at World War II posters.  Students can analyze the purpose of the poster, the call to action, the colors used, the intended audience and the message being “sold”.  Students will need to do some digging to find out why the posters were successful and what events were occurring that made the posters necessary.  After students explore actual World War II posters, they can plan and create their own. There are so many places to go with an advertising unit and Admongo is a great starting point.  Students can go through the game independently on computers or use an interactive whiteboard/projector-connected computer to take turns navigating through the game.  Stop and discuss each question that pops up as a class. Tips: Be sure to check out the “Teacher” section for lesson plans, print materials and videos. Please leave a comment and share how you are using Admongo in  your classroom!

Read More

Free worldwide conference: Reform Symposium (#RSCON)

Posted by admin | Posted in Classroom Management, collaboration, education reform, Grade Level, inspiration, professional development, Reform Symposium Conference, Teacher Resources | Posted on 23-09-2013

Tags: , , , , , , , , , , , , , ,

0

Reform Symposium Free Worldwide Conference

In conjunction with Connected Educator Month, I’m excited to share with you all the 4th (!!!) annual Reform Symposium Conference (RSCON).  In case you aren’t familiar with this OUTSTANDING conference, it is a FREE online three-day event that brings together educators, students and innovators from all over the world.  Mark your calendar right now for October 11th to 13th (2013). 

Full disclosure: I’m one of the organizers for the Reform Symposium Conference.  You might call me the very worst organizer. :)  I have been seriously falling down on the job this time around!  I seem to have overly lofty goals for my weeks.  It looks manageable on the calendar and then kids, parents, school must-solve-problems crowd in.

The Reform Symposium Conference is so dear to me and such a big part of my story in starting my own school.  The conference started the year before I left the classroom and has stretched into me starting my own school.  As a result of this conference, I grew in ways I couldn’t imagine.  I made strong connections in my personal learning network and connected with educators around the world.  What better way to celebrate Connected Educator Month?!

The Reform Symposium Conference is a global community initiative to transform teaching and learning.  This is a highly inclusive and engaging online event that will encourage you toward transformative approaches toward teaching and learning.  To attend this year’s conference and keep up with the latest conference news and updates, please join this network.

Exciting news for this year’s conference: 

  • Sugata Mitra is the opening plenary you guys!!  Sugata is the 2013 TED prize winner and instigator of the Hole-in-the-Wall experiment.  You will not want to miss it!
  • Internationally renowned electric violinist Steve Bingham will conduct a live performance.
  • There will be 10+ international keynotes.
  • 4 Panel discussions that feature distinguished experts in education.
  • More than 100 presentations by educators around the world (something for everyone to learn and grow in their practice!)

If you would like to help out with this awesome event, you can volunteer here.

 

I’m honored to have been a part of this incredible conference since year 1.  I hope that you will join us for an incredible weekend of connection, learning, laughing, inspiration and growth!  Sign up now!

Write a comment

*