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Admongo: “Aducation” learning about advertising

What it is:  Admongo is a website from the FTC all about advertising.  The site aims to improve “advertisement literacy” by raising awareness of advertising and marketing messages, fostering critical thinking skills to help students analyze and interpret messages in advertising and demonstrate the benefits of being an informed consumer.  These concepts are introduced in the form of a game.  Students get an “aducation” by playing a game where they are introduced to the world of advertising.  Students create a character, game name and password.  As students play they collect advertisements, watch videos about the different kinds of advertisements and are asked to think about the advertisement and how it is used.  Students are asked who the target audience of the advertisement is, who created the ad, what is the ad saying, what does the ad want them to do. How to integrate Admongo into the classroom: Advertising is all around us, Admongo helps students identify  the ads that they are surrounded by every day and prompts them to think deeply about the purpose and aim of advertising.  Students at Anastasis are currently completing an inquiry block all about advertising.  A look at advertising can introduce students to persuasive writing, the effect of different music, colors and mediums, critical thinking and problem solving. I like to have students to consider both sides of advertising.  First, what does it mean to be a consumer and how does advertising play into that?  Second, how would you create an advertisement that reaches a target audience?  Advertising asks students to carefully consider their audience, the objective, and the tools that they use to spread a message.  You can also tie advertising to history by asking students to look at World War II posters.  Students can analyze the purpose of the poster, the call to action, the colors used, the intended audience and the message being “sold”.  Students will need to do some digging to find out why the posters were successful and what events were occurring that made the posters necessary.  After students explore actual World War II posters, they can plan and create their own. There are so many places to go with an advertising unit and Admongo is a great starting point.  Students can go through the game independently on computers or use an interactive whiteboard/projector-connected computer to take turns navigating through the game.  Stop and discuss each question that pops up as a class. Tips: Be sure to check out the “Teacher” section for lesson plans, print materials and videos. Please leave a comment and share how you are using Admongo in  your classroom!

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Buncee: Digital Creation tool

Posted by admin | Posted in Create, For Teachers, Foreign Language, Geography, Government, History, Knowledge (remember), Language Arts, Middle/High School, Primary Elementary, Science, Secondary Elementary, Teacher Resources, Technology, Understand (describe, explain), web tools, Web2.0, Websites | Posted on 16-01-2014

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Okay, it is 2014…time to kick it into gear and get back to blogging. The awesomeness of what exists in educational technology is stacking up and NEEDS to be shared. I’m on it!

Buncee-digital creation tool iLearn TechnologyWhat it is:  Buncee is a super cool creation and presentation tool.  Buncee is useful for students and teachers alike as a digital canvas.  Students can use Buncee to create neat interactive presentations and stories. Teachers can use it to help teach new concepts, in a flipped classroom, or to share information with families.  There are three account types to choose from within Buncee.  The free account lets students and teachers share finished presentations with social media, upload your own photos, create Buncees with two slides, offers 500mb of storage, and lets you save the Buncee as a jpeg.  The education version cost $9.99/month or $59.99 for the year and includes: sharing to social media, uploading of files (audio, media, image), record audio, create Buncees with unlimited slides, storage of 2G, ability to save as a clickable pdf or jpeg, 1 teacher account to create and manage 30 student accounts, create and post assignments, and view/grade student submissions.

How to use Buncee into your classroom: Buncee is a great creation webapp.  As a teacher, use Buncee to assist guided reading by recording a read aloud. Use the recording as part of a classroom reading center where struggling or emerging readers can get a customized lesson.  Stop during the reading just like you would if you were doing a read along sitting with the child.  Include slides with questions that students can answer, ways that they can reflect on the story, etc.  While you are working with a small group of students on close reading, other students can still get some great reading support.  This is also great for those kids who don’t have a parent at home that can read with them- you can “go home” with your students every day!  Buncee can also be used for guided learning.  Create your own digital “textbooks” complete with multimedia, images, audio, and text.  I’ve often been let down by what a boxed curriculum provides for students, create your own resources for students to access. This is especially helpful for young students who won’t be able to independently research using the Internet on their own.
  Buncee could be a great help for the flipped classroom model. Send students with learning to complete at home in preparation for a project or activity that will be done at school with your support.

Students can use Buncee for multimedia presentations to demonstrate learning.  Students can create interactive presentations when learning a foreign language connecting vocabulary words with meaning.  Because it is so easy to combine multimedia types, students can create their own digital “textbooks” where they collect learning in history, government, geography, science, social studies, etc. and present it in new and meaningful ways.  These digital “textbooks” can be shared and commented on by other students.

Buncee could be a great way for students to reflect on a book that they have finished. They can complete character sketches, retell, or combine media types to create a book review.

If you have a digital camera (built in or separate), students can take pictures of a science experiment and create a digital review of the experiment including any hypothesis and conclusions.

Tips: With the education version, students can submit their work and it can be graded and commented on directly in Buncee. This could be a really great way for students to keep a digital portfolio that you, and parents, can comment on throughout the year.

 

Degree Story Teacher Contest

Comments (1)

I love the idea of the Buncee. I believe it would be a great asset to my future classroom. I love the fact that students can utilize this program at home.

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