I think it is fabulous when schools decide to intentionally use social media as part of the learning day. I am working with a school right now that has hired me to help them do just that.
A little background before I tell you how we are doing it: This is a kindergarten through eighth grade private school. There are three classes at every grade level up to fifth grade. Sixth through eighth grade looks like your typical middle school with a variety of subjects and teachers. Every classroom has a Promethean interactive whiteboard connected to a Mac Mini as well as two additional Mac Mini’s for students to use and a teacher MacBook. Full disclosure, this is the school that I taught technology at for 7 years so they know what they are getting when they pull me in on a project like this! When I was at the school, I used Twitter myself and created a school Twitter account and a school Facebook fan page. I used think.com with my students to teach and model proper use of social media tools. In September, the superintendent and communications manager for the school called me in to find out how social media could be used to tell others about the school. They wanted to build up the school community and tell the wider community about what makes the school special using social media tools. I worked to help them understand that social media does not make a good broadcasting platform. What makes Twitter and Facebook work are the connections it enables and the stories it allows to unfold. My recommendation to them was to bring the students in on telling that story, they have the most authentic voice, and a unique perspective within the school. Because we are working with kindergarten through eighth grade students, creating student accounts was not an option, the majority of students at CHC are under 13 years of age. My work around: create classroom accounts.
I created a classroom account for every staff member in the school, all 58 of them! Next I connected each classroom Twitter account with a classroom fan page on Facebook. I set up the Facebook fan pages so that commenting, photo, and video are turned off (this will be the case until teachers are comfortable enough and want to interact in both spaces). The idea here is that parents who use Twitter and the wider education and local community will follow the classroom and school Twitter accounts. Parents who are not on Twitter but have Facebook accounts won’t miss out on any updates because the Twitter account is feeding into the page.
Teachers will be using the classroom Twitter accounts with students to post updates throughout the day. Posting will be done as a class using the Mac Mini connected to the Promethean board. Classes will be using Twitter to reflect on learning, as a class they will share, reflect, engage, inquire, and report. This doubles nicely as a form of informal formative assessment. Classes will also use the Twitter accounts to connect with other classrooms and experts. Students will not be permitted to post to the accounts without teacher permission because of the Twitter age limit. I wanted students to be involved in the tweeting not only for the learning opportunities, but also for the opportunity for teachers to model proper use of social media.
The main school Twitter account will be used to retweet (RT) posts from the individual classrooms to the larger community, pass along school-wide messages and information, and as a point-point-of-contact for customer service. Administration and school leaders will be tweeting their unique perspectives about what is happening in the school. Together, CHC will be writing it’s stories of learning 140 characters at a time.
Participation by teachers is optional. I presented the idea to the teaching staff at their last staff meeting using this Prezi. I invited interested teachers to a Tweetup in a few weeks where we will meet up and learn about using Twitter. I really pushed to make this optional for teachers, I didn’t want it to feel like one more thing for them to fit into their schedule. 85% of the staff signed up for the tweetup! I am training teachers off site at a local coffee shop where it won’t feel so much like a typical tech training (hence the tweetup) :). I’ll fill you in on all the details of that tweetup training in a few weeks.
In the mean time, I have been creating posters for the classroom. The school asked me to create rules for teachers to follow and rules for students to follow when using social media. I also created posters with ideas for using Twitter in the classroom, authors using Twitter, a web of ed chats and hashtags on Twitter, and Twitter Lingo (Twingo). I’m sharing these posters below, you can check out the original version that I made for CHC (branding and school hashtags included) and a version for any of you who are interested. Feel free to download and print the 11×17 posters for your classroom.