What it is: Responsibly is a new way to gift your friends, released just in time for the holiday season. Purchase Responsibly wine for your friends and 100% of the purchase price gets donated to a Donor’s Choose project. Talk about killing two birds with one stone! It works with 3 easy steps:
1. Go to Facebook and choose which friends you want to gift.
2. Friends are encouraged to pay it forward by gifting their friends.
3. Funds are matched and donated to fund a Donor’s Choose project.
Cool huh? I love gifts that are further reaching than just the physical gift given. Not only will you be spreading cheer to your friends, you will be spreading cheer and learning to classrooms and students everywhere. That is a big deal.
From the about page (because I couldn’t have said it better myself!):
Responsibly is creating a platform for social philanthropy. We have created a mechanism that allows individuals to simultaneously share with friends and give back to society. We at Responsibly believe that doing good and feeling good do not have to be mutually exclusive. By connecting products in which 50% of the price tag funds corporate matched projects validated by Donors Choose, we can proudly say that 100% of whatever you spend at Responsibly.com will go towards helping our children get a step closer to the gaining access to the education they deserve. Coupling this with the social network that Facebook has created, hopefully, you can help inspire others to contribute to this cause.
One of the things that continues to astound me is the way that social networking is being used to change the world. I see this on a regular basis through Twitter, organizations like Donor’s Choose, TED and the movements that it spurs, and now Responsibly. Genius I tell you!
What are you waiting for? Head on over to Responsibly now and start gifting, spreading the word, and making the world a better place.
Side note: I am talking with Responsibly about how they might be involved in helping to make #TwitAcad (scroll down for all posts that mention this) a reality. Now we are talking!