Admongo: “Aducation” learning about advertising

What it is:  Admongo is a website from the FTC all about advertising.  The site aims to improve “advertisement literacy” by raising awareness of advertising and marketing messages, fostering critical thinking skills to help students analyze and interpret messages in advertising and demonstrate the benefits of being an informed consumer.  These concepts are introduced in the form of a game.  Students get an “aducation” by playing a game where they are introduced to the world of advertising.  Students create a character, game name and password.  As students play they collect advertisements, watch videos about the different kinds of advertisements and are asked to think about the advertisement and how it is used.  Students are asked who the target audience of the advertisement is, who created the ad, what is the ad saying, what does the ad want them to do.

How to integrate Admongo into the classroom: Advertising is all around us, Admongo helps students identify  the ads that they are surrounded by every day and prompts them to think deeply about the purpose and aim of advertising.  Students at Anastasis are currently completing an inquiry block all about advertising.  A look at advertising can introduce students to persuasive writing, the effect of different music, colors and mediums, critical thinking and problem solving.

I like to have students to consider both sides of advertising.  First, what does it mean to be a consumer and how does advertising play into that?  Second, how would you create an advertisement that reaches a target audience?  Advertising asks students to carefully consider their audience, the objective, and the tools that they use to spread a message.  You can also tie advertising to history by asking students to look at World War II posters.  Students can analyze the purpose of the poster, the call to action, the colors used, the intended audience and the message being “sold”.  Students will need to do some digging to find out why the posters were successful and what events were occurring that made the posters necessary.  After students explore actual World War II posters, they can plan and create their own.

There are so many places to go with an advertising unit and Admongo is a great starting point.  Students can go through the game independently on computers or use an interactive whiteboard/projector-connected computer to take turns navigating through the game.  Stop and discuss each question that pops up as a class.

Tips: Be sure to check out the “Teacher” section for lesson plans, print materials and videos.

Please leave a comment and share how you are using Admongo in  your classroom!

Color in Motion- Exploring Color

What it is: Amazing really doesn’t do this site justice.  No really, this might be my favorite site of the month…that is saying something!  Regardless of if you teach about color or art, Color in Motion is a must see just for the creativity and brilliance of the site.  Color in motion is a wonderfully animated and interactive experience of color communication and color symbolism.  Have you ever looked at an art website and thought, “really, this is the best they could do? It is a site about art for crying out loud!”  No? Just me? 🙂 Color in Motion is not one of those sites. The minute you begin exploring you know that this isn’t just a site about color, it is a work of art.  There are three activities on  Color in Motion.  The Stars introduces students to the color stars (primary and secondary colors personified).  When students click on a color stars profile they learn about their blood (the color(s) that make them up), what the star is hired to represent (the feelings the color gives), the positive and negative traits, and what the color represents around the world.  In the movies, students can sit back and enjoy the show as they learn about the symbolism of each color in a fun animation.  In the Lab, students have the opportunity to interact with the different stars. Students can direct a scene acting as a movie director based on a word that represents the color choice.  In project 2, students are a color star manager. It is up to them to decide which production their star is going to participate in based on what they learned about color symbolism.  Project 3 is a kaleidoscope where students can just have fun and “play” with color in a virtual kaleidoscope.

How to integrate Color in Motion into the classroom: Color in Motion is a fantastic place for students to learn more about color in a highly interactive, engaging, and fun way.  Students learn about color through story.  They meet each of the colors as a different character being cast for a production.  The site is great for any art or design class but could be equally wonderful for a creative writing project.  After your students have had some time to explore the site and interact with the different characters, ask them to choose a character to write a story about.  Students should write the story based on the character traits they know about the color.

As a getting-to-know-you activity, students could choose a color that they feel best represents them personally.  Students can list all of the color attributes that they feel describe them.  Are they a mix of colors? Have students write down what the mix is and why.

Looking for a way to spice up spelling/vocabulary practice? Have students assign each word a color based on the word meaning and the color character traits that match.  Students can compare and contrast the colors they chose for the words with the colors other students chose for a light persuasive argument.

As students study historical and literary figures, they can assign each a color based on the matching character traits.  It would make a really neat bulletin board to have a color wheel with pictures of historical/literary characters on each color based on the similar character traits.  These types of activities help students draw parallels and think about history and literature in new ways.

Younger students can think about what color an animal would be if it was the color of its color character traits.  The creative possibilities with Color in Motion are endless.

Oh yeah, in addition to all of those “spin-off” ideas, there are great creative activities right on the site many of which would be great for whole class with a projector-connected computer or interactive whiteboard, for small groups in a center activity, or individually in a one to one computer situation.

Tips: Color in Motion can be viewed in both English and Spanish.  If you have students learning English or Spanish as a second language, the colors and adjectives on this site are wonderful!

Please leave a comment and share how you are using Color in Motion in your classroom.

Jackson Pollock Whiteboard

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What it is: Jackson Pollock was an influential American painter and a big name in the abstract expressionist movement.  Recently,  I was reminded about the Jackson Pollock Whiteboard interactive from the wonderful  Techie Classroom blog.   This website allows students to create Jackson Pollock-esque virtual paintings.  Students click anywhere on the screen for splatters of paint, drops, and dribbles.  As they are “painting”, students can press any key on the keyboard for a different background color, erase using the space bar, press alt+ any key to change the color of the drip, or use numbers 1-0 or left, right, up, or down arrow to change the color of the drip or background.  Jackson Pollock by Miltos Manetas is also an iPhone and iPod Touch application.

How to integrate Jackson Pollock Whiteboard into the classroom: This site is just plain fun!  Students will enjoy creating abstract works of art by clicking and moving around the virtual page.  Obviously this would be a great way to introduce students to abstract art and to Jackson Pollock, students could start by creating here, and then study Jackson Pollock and his famous paintings.  Put the Jackson Pollock website up on your interactive whiteboard and let your class create a Pollock masterpiece throughout the day.  Take a screen shot of the finished painting at the end of the day/class period.  This could be done every day over a week or month.  At the end of the week/month collect all of your classroom virtual paintings into a slide show.  Do the finished paintings convey the emotions of the days?  The slide show of paintings could also be used as a backdrop for information that students learned on their Jackson Pollock study.

Students Pollock masterpieces can be used for adding some color to the classroom walls, as a desktop picture or screen saver, or as thank you notes for classroom helpers.

Tips: In the iPod/iPhone version of the Jackson Pollock Whiteboard, multi-touch capabilities are built in for even more fun!

Please leave a comment and share how you are using Jackson Pollock Whiteboard in your classroom.

Aviary Toucan

 

What it is:  Aviary is a website on a mission to make creativity more accessible.  They do this by making powerful image software available online (no download required) and with free versions of the online software.  Aviary has four different offerings: Peacock, Phoenix, Toucan, and Raven.  Because each tool does something different, I am going to break it down into four posts.

 

Toucan is the third application in the Aviary suite.  Toucan is a color palette chooser. It is a simple tool but combined with the other Aviary applications is pretty powerful for the creativity process.  Choose colors for your palette and then adjust hue, saturation, hue, light, CMYK, and RGB.  The color palette helps students learn about relationships between colors on the color wheel.  As students manipulate and choose colors from the color wheel, they can save to the clip board.  When color palettes are in the clipboard, students can filter out colors in their palette or expand colors.  There is also an image chooser where students can choose an image and then pick colors directly from the image.  The last cool tool in Toucan is a color deficiency tool where you can see what people who are color blind might see when they are viewing your color palette (especially helpful for website creation!).  After you create a color palette, it can be imported into Pheonix or Peacock.  In the color chooser in Pheonix, you can click a special button to import your swatches from Toucan.  Neat!

 

How to integrate Toucan into the classroom:   Aviary Toucan is a wonderful addition to any art or science class studying color.  The color wheel and adjustment options make it easy to see and understand color relationships as well as concepts like hue, tint, and saturation.  This would be a great tool for students to explore individually, recording observations about hue, tint, saturation, etc. as they discover how each affects color.  Toucan would also be useful for whole class instruction on color with a projector.  The ability to create color palettes is a great tie in for the other Aviary applications as well as for website design.  I love the color deficiency tool that allows you to see what the colors in your color palette look like to someone with color blindness.  This is a nice way to teach students about color blindness and useful when creating websites, advertisements, etc.  

 

Tips:  Aviary Phoenix, Peacock, and Toucan are both in beta right now.  Be sure to check out the Toucan overview video to learn more about how Toucan works.  The video breaks down the application nicely.  

 

Leave a comment and tell us how you are using Aviary Toucan  in your classroom.

Toy Maker

 

What it is: Toy Maker is a website full of free paper toy downloads.  While it isn’t directly using technology in the classroom, this is a great site to visit for the free downloads.  Toy Maker has everything from paper animals (origami type), to awesome math and learning toys, to toys that move, and gift boxes.  This site offers really amazing downloads and teaches students how to follow step by step instructions to create their toy. 

 

How to integrate Toy Maker into the classroom:   The math and learning toys on the Toy Maker site are perfect for integrating into your existing curriculum.  Living in Colorado means a lot of indoor recess days in the winter months, these toys offer excellent activities for those indoor days!  The gift boxes are perfect for holiday gifts home (Christmas, Mother’s day, Father’s day, etc.) or for exchanging with learning buddies.   Younger students will enjoy creating one of the animals and writing a story to accompany it.

 

Tips: Share this site with parents, they will love these printables for rainy days at home!

 

Leave a comment and tell us how you are using Toy Maker  in your classroom.