Admongo: “Aducation” learning about advertising

What it is:  Admongo is a website from the FTC all about advertising.  The site aims to improve “advertisement literacy” by raising awareness of advertising and marketing messages, fostering critical thinking skills to help students analyze and interpret messages in advertising and demonstrate the benefits of being an informed consumer.  These concepts are introduced in the form of a game.  Students get an “aducation” by playing a game where they are introduced to the world of advertising.  Students create a character, game name and password.  As students play they collect advertisements, watch videos about the different kinds of advertisements and are asked to think about the advertisement and how it is used.  Students are asked who the target audience of the advertisement is, who created the ad, what is the ad saying, what does the ad want them to do.

How to integrate Admongo into the classroom: Advertising is all around us, Admongo helps students identify  the ads that they are surrounded by every day and prompts them to think deeply about the purpose and aim of advertising.  Students at Anastasis are currently completing an inquiry block all about advertising.  A look at advertising can introduce students to persuasive writing, the effect of different music, colors and mediums, critical thinking and problem solving.

I like to have students to consider both sides of advertising.  First, what does it mean to be a consumer and how does advertising play into that?  Second, how would you create an advertisement that reaches a target audience?  Advertising asks students to carefully consider their audience, the objective, and the tools that they use to spread a message.  You can also tie advertising to history by asking students to look at World War II posters.  Students can analyze the purpose of the poster, the call to action, the colors used, the intended audience and the message being “sold”.  Students will need to do some digging to find out why the posters were successful and what events were occurring that made the posters necessary.  After students explore actual World War II posters, they can plan and create their own.

There are so many places to go with an advertising unit and Admongo is a great starting point.  Students can go through the game independently on computers or use an interactive whiteboard/projector-connected computer to take turns navigating through the game.  Stop and discuss each question that pops up as a class.

Tips: Be sure to check out the “Teacher” section for lesson plans, print materials and videos.

Please leave a comment and share how you are using Admongo in  your classroom!

The Secret Annex

What it is: The Secret Annex lets students travel back in time to Anne Frank’s hiding place.  Students can explore Anne’s house in a super cool 3D interactive environment.  The Secret Annex gives students an authentic feel for the place where Anne wrote her diary while listening to stories of everyone who lived in the hiding place.  In addition to the 3D hiding place, students can review historical archive material about the war and view unique TV broadcasts where memories are shared.

How to integrate The Secret Annex into the classroom: The Secret Annex is about the closest students can come to traveling through time and experiencing the hiding place.  The site is incredible in its attention to detail.  Each room can be explored with narration describing the room.  The Secret Annex is an excellent addition to any classroom studying World War II, reading the Diary of Anne Frank or studying Nazi Germany.

Explore the Secret Annex as a class using an interactive whiteboard or projector-connected computer for a virtual field trip.  After exploring as a class, allow students to dig deeper into the site learning about all of the guests of the hiding place on classroom computers or in a computer lab setting.

If you are reading the Diary of Anne Frank as a class, use the Secret Annex as a support tool and visual aid so students can picture where Anne composed her diary.  The site does a fantastic job of capturing the feelings of fear, hope, anxiety and relief.

Ask students to imagine that they were hiding in the hideaway.  Use The Secret Annex as a writing prompt for students to explore the feelings, attitudes and observations in diary or journal form.

Tips: Be sure to visit the “This Site” page where you will find more historical information about Anne Frank, a timeline of Anne’s life, student guides to help students who are learning about World War II and teaching materials from the Anne Frank House.

Thank you to Ryan for sending me to this site, I truly have the best readers!

Please leave a comment and share how you are using  The Secret Annex in your classroom!

BBC Primary History World War 2

World War II

What it is: The BBC has so many incredible technology resources and websites for students.  Today I learned about the BBC Primary History World War 2 website.  I am really impressed with the wealth of information on this site, but also the age group it is targeted at: primary students.  So much of the time, history websites (especially on WWII) are geared toward older students.  This site is very kid friendly in its verbiage, images, and content.  This is a great site to explore with your class to learn more about World War II.  Students will learn about the world at war, evacuations, wartime homes, food and shopping, the war time efforts, children at war, air raids, daily life, growing up during wartime, and the end of the war. Each section has easy-to-understand information and pictures.  Students can also be a historical detective with a World War II time capsule game.  The teacher section has an amazing collection of related worksheets, activities, and links that can be used with the site.

How to integrate BBC Primary History World War 2 into the classroom: I am so impressed with the content presented on this site.  It is easy enough for young students to gain an understanding of World War II. This would be an excellent website to share and explore with your whole class with a projector or interactive whiteboard.  Read the facts and discuss the stories together while browsing through the primary resource photographs. Encourage students to imagine what it would have been like to be a student during the war.  After you have viewed the site as a class, students can explore more on their own in a computer lab setting or on classroom computers.  Allow the students to play the time capsule game to reinforce the skills they are learning.

Tips: This site could take several class periods or days to explore.  The additional activities are wonderful, students can do everything from exploring a war time shelter to learning about rationing by shopping for a meal in 1943.  I so wish that I had learned history this way!!

Leave a comment and tell us how you are using BBC Primary History World War 2  in your classroom.